OFFPLAN NEWS

(21.05.2007 )
Real estate Albania Further steps to stimulate Albanian tourism

The first step to be taken is that Albania should diversify the offer with other forms of tourism. Albania has the potential to develop cultural tourism, agro-tourism, family tourism, offering attractive Albanian apartments for holidays, etc. Natural resources are rich and authentic, with mountains equally attractive as the unspoilt beaches. The combination of nature, history and hospitality makes Albania an authentic and unique place to spend time. But all the actors should be better aware and take concrete action toward development of the entire package. Up to now emphasis is given only to the mass beach tourism. The diversification of tourism will make foreigners see behind the scenes and find the real truth about this country.
Maybe a missing link for making the offer attractive to foreigners is the connection with important tour operators. The primary actions toward this might be the organisation of free visits for their representatives. Organisation of short tours for the most important European or global tour operators are the initial steps to start with.
Efforts should be also made to improving the general image of Albania and a better promotion of the country. This is an effort that requires the participation of many actors. The leadership belongs to the state, which should have all the incentives to promote tourism - increased income, development of other sectors, creation of jobs, etc. On the other hand, private tourism operators should not leave this important question to the state alone; they should be self-motivated to promote their services, accommodation facilities etc, and generate profit for themselves.
Links with donors and others who have been to Albania is very important in this regard. The telling on of personal experiences will improve the public opinion abroad about the country, and help us promote its values. Every step toward coordination of efforts is highly appreciated, because it will provide a great synergy for better results. Therefore a different image promotion should be made based on the real truth, values, and the whole package that is on offer to the world.
The central and local government must be more conscious, responsible, and should start a joint action in the whole country to improve infrastructure. Energy and water supply are always concerns, and an improved infrastructure, with reliable roads, energy and water supplies etc are basic requirements for attracting future foreign investments.
One important factor for making the industry increasingly attractive is the preparation of human resources to welcome tourists. The personnel of the entire industry must be better trained in accordance with the form of tourism they work in. In this regard the academic institutions should have a greater responsibility and should be better supported to prepare the future workforce of the industry, and also to train the current personnel who do not have proper qualifications or skills.
What is most important is that Albania has great potential for tourism. The sooner all the actors involved in this industry understand its real potentials, dimensions and the role it should play for the Albanian economy, the brighter and more solid will be the future of Albanians and Albania. The points made in this article are just a tiny part of the whole truth. Everyone can experience the Albanian truth in his own way. But the message that needs to be made abroad is quite clear: come to visit Albania, and you’ll be in for a memorable experience.

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